Lately, it seems like I've read a lot of articles with a similar theme: don't focus on making your weaknesses better! make your strengths stronger!
But I disagree... Kind of.
The idea is that if there are two things you do, one of them is going to be a pathetic 2 on a scale of 1 to 10, and the other is a very respectable 7. These are where you rank naturally, with no training or practice or whatever. Experts and others with opinions have said that it's a better idea to put effort into improving the strength and not the weakness. If you put two hours a day into the strength, you might increase ability to a rank of 9 or even 10. Good job! But those same two hours, invested in your weaker area, might only produce a 4 or a 5, which is pretty mediocre considering how much time you've spent working toward improvement.
So basically, you could go from a talented coffee shop guitarist to a full-time pro... or you could go from a terrible baker to one who manages to follow a Tollhouse cookie recipe correctly (most of the time).
I understand what everyone's getting at -- do what you're good at and become even better. That makes sense most of the time.
But there are some areas in which you may not be naturally gifted, but should still focus energy into improving -- and I think communication is one such area.
If you can't communicate about your gifts and talents in other things -- or even create the opportunity to showcase them -- what good are those gifts and talents? And if you can't infect people with your passion for a cause because you don't know how to tell them about it, what impact will you really be able to make?
I know I'm biased, but I honestly believe communication is one area in which everyone needs to possess some level of proficiency.
Do you agree? Do you think there are other areas that people should devote energy to improving, even if it isn't a natural strength?